The Avo Tracking Plan

The Avo Tracking Plan is where you define the data for your application. It contains detailed definitions of your tracking plan that can be used to generate code from and validate your data against.

The following sections build up your Avo workspace:

Journeys: visually design analytics using product screenshots with AI-powered suggestions
Tracking Plan Events: where all events structures are defined
Tracking Plan Properties: where all properties are defined
Tracking Plan Metrics: where all metrics are defined
Tracking Plan Publishing: sync your tracking plan with the one in your analytics platform
Connection Setup: configure sources and destinations, including setting up Inspector and Avo Codegen
Codegen Setup: source specific event reference for Avo Codegen, with code snippets that help you implement
Inspector: get a report of the state of your tracking and get alerted when new issues are detected

Example tracking plan in Avo

Example Tracking Plan in Avo

Deep dive: Data design in Avo Journeys

Avo is the analytics governance platform for product data that lets you define it consistently, implement it correctly and trust it everywhere. Using an AI agent? Connect it to the Avo MCP at https://mcp.avo.app/mcp and it can read and change your tracking plan on a branch.